FLETCHER ADVERTISING SERVICES
Now including online options
"Not advertising is like winking at a pretty girl in
the dark... you know what you are doing, but nobody else does."
Our Position
We believe in clear advertising goals based on our solid market research.
Effective advertising should shape an image, take a position and offer
benefits and solutions. Only then will it create a belief, stir emotions,
change attitudes, create expectations and move a consumer to take action.
Our Objective
- Both traditional and online media research to replace guesswork with solid fact.
- Media buying savvy to get the best price and placement in the top markets.
- Timing, to beat the competition to the punch, but not too early.
- Coordinate advertising with market analysis, editorial support and media research
to provide long-range planning.
- Negotiating with publications for free added services other agencies regularly overlook.
- Tracking and follow-up analysis of results, usually at no additional
charge to client.
- Fresh creative ideas and experienced, thoughtful copywriting based on
25 years of success handling Florida resort promotions.
We go further, combining this market information with publication
recommendations that contain substantial travel destination editorial
coverage. We know you need to advertise where and when prospects are
reading and thinking about your destination and, therefore, ready to make
specific travel decisions. We track these media sections like no one else,
to give you winning combinations within your budget.
Contact us for editorial schedules.
Our Promise
There is no charge for personal consultation and marketing decision-making
information, specific to your property that goes beyond the commission
available to us for the media we place for you! It's this level of hands-on
service that allows us to be your marketing partner. Compare Fletcher to
what your present agency is doing for you.
CompareA Fletcher extra: Advertising response projections
We forecast the results you can expect from the media opportunities we offer.
These projections are a Fletcher exclusive service, based on the industry's
newest research data and our confidential formulations. It gives you the
facts you need to make the tough decisions.
Contact us for our
free newsletter, the TravelMarket ReportŠ,
covers advertising ideas, Internet and market topics, both domestic
and international, for our clients and friends.
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Contact Us
Fletcher Advertising & Public Relations, 13801 W. Hillsborough Avenue,
Tampa, FL 33635 813-920-9994