ONLINE TRAVEL, BOOKINGS AND INTERNET STRATEGIES GROUP
Our Position
Internet booking options should be part of the promotional mix, this is clear. Where the difficulty arises is when one tries to determine which choices, out of the myriad of options, are best for your property. Fletcher feels this is best accomplished by examining the cost-to-benefit ratios for each different option. Planning should be based on your specific needs, online capabilities and customer profile. We know you need recommendations based on facts, not online sizzle.
Our Objective
Providing high-tech marketing services, which include:
We will spend the effort to stay on top of the new technologies, channels and online travel competitors in this fast evolving means of connecting with your potential customers. We furnish our clients a blending of traditional techniques with emerging technologies to create a comprehensive, cost-effective marketing communications program.
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Fletcher regularly attends the hottest online travel and Internet topic conferences and reports on the latest news from them with not only our free newsletter, The TravelMarket ReportŠ , but also in specific reports we often provide free of charge to our clients. Just think, this is almost as good as being there yourself, or even better, because you don't have to pay the $1,500 attendance fee.
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Fletcher Advertising & Public Relations, 13801 W. Hillsborough Avenue, Tampa, FL 33635 813-920-9994
Did you know there are well over 100,000 sites promoting travel
accommodations in Florida? Where are you in this jungle of confusion?
We would like you to know.
Our Position
Internet booking options should be part of the promotional mix, this is clear. Where the difficulty arises is when one tries to determine which choices, out of the myriad of options, are best for your property. Fletcher feels this is best accomplished by examining the cost-to-benefit ratios for each different option. Planning should be based on your specific needs, online capabilities and customer profile. We know you need recommendations based on facts, not online sizzle.
Our Objective
Providing high-tech marketing services, which include:
- Analysis of online travel booking companies
- Studies of the value to clients of rate discounter sites verses pay to play travel sites
- Consulting on a wide range of online topics
- Copywriting based on direct marketing principles and 25 years of frontline experience in promoting resorts
- E commerce and what travel consumers are looking for
- E-mail lists of travel (and golf travel) prospects from the industry's largest database.
- E-mail marketing strategies, including copywriting, design and response analysis
- Sending press releases via the Internet
- Online marketing strategies, search engine marketing and positioning
- Online media analysis
We will spend the effort to stay on top of the new technologies, channels and online travel competitors in this fast evolving means of connecting with your potential customers. We furnish our clients a blending of traditional techniques with emerging technologies to create a comprehensive, cost-effective marketing communications program.
Compare
Fletcher regularly attends the hottest online travel and Internet topic conferences and reports on the latest news from them with not only our free newsletter, The TravelMarket ReportŠ , but also in specific reports we often provide free of charge to our clients. Just think, this is almost as good as being there yourself, or even better, because you don't have to pay the $1,500 attendance fee.
Free Newsletter / Testimonials / Questions / Contact Us
Fletcher Advertising & Public Relations, 13801 W. Hillsborough Avenue, Tampa, FL 33635 813-920-9994
