QUESTIONS
Here are some questions you should ask any agency when seeking your business.
- Where are the facts and figures that support your recommendations?
- Do you know which U. S. geographical areas are “hot” right now for
Florida travel? We do.
- Do you conduct ongoing market analysis to replace guesswork with
fact? We do.
- Is there any additional charge for decision-making information?
There should be none, and at Fletcher there are no hidden additional
charges for any “extra” services.
- Do you have a press relation’s specialist on staff, ready to jump on
an opportunity for your resort to be featured in a news story? We do.
- Do you know the hotel business because you have been on the front
line? We had been there for 25 years.
- Are your proposals customized to my needs or are they something
you give to everybody? They should not be!
- Should my present advertising agency be giving me an identical
marketing plan for each season? Fletcher doesn’t think so. “One size
fits all” is an expensive marketing mistake, whether it applies to
different resorts or to various seasons. Your specific plan you get
from Fletcher reflects seasonal variations and important off-season
sources of business.
Our Promise
We assess your present
marketing position and give you a total plan based on the most up-to-date
research data . . . custom made to your needs and budget . . . with proven
response results-per-thousand projections and not limited to only
advertising, we are full service.
Compare
If your relationship with advertising agencies, consultants, and designers
has been typical - an agency owner initiates the relationship and then passes
you down the ladder to less experienced personnel - Fletcher will be a happy
departure from such frustration. We promise and we deliver a hands-on, fresh
approach with face-to-face service by agency principals, throughout the
relationship.
Fletcher offers the sophisticated marketing and communications tools of a
large advertising agency with the service and economy of a small agency.
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Fletcher Advertising & Public Relations, 13801 W. Hillsborough Avenue,
Tampa, FL 33635 813-920-9994