PUBLIC RELATIONS AND PRESS COVERAGE
Face it, consumers are savvy and a bit jaded these days.
They need reputable third-party editorial endorsements to convince them
"Resort A" is indeed better than "Resort B."
Our Position
We strongly believe that public relations deserves a larger role in most hotel promotional plans than is usually given. It is a great way to stretch your advertising budget, improve its effectiveness, and add to the positive image it creates.
Our Objective
Long-range planning is a necessary ingredient to PR success. We make PR part of our overall marketing plan. We know when and where public relations are necessary to support your sales efforts and provide a positive image to your best prospects. And providing contest promotions, where your resort receives valuable publicity as a vacation giveaway, is another Fletcher benefit. Distributing press coverage by the Internet is another area where we are staying on top.
Our Promise
An effective PR strategy that creates news releases written from different angles to fit different readers' interests, even when telling the same story! This makes the media's job easier and our clients get more publicity.
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Our PR department gives our clients media schedules showing dates of destination specific feature articles in your important feeder markets. These schedules are provided for your exclusive use in inviting travel writers to your resort and are provided at no charge. Fletcher has also compiled a "one of a kind" list of the top 200 foreign travel media and editorial contacts which run substantial amounts of USA travel stories. We use this list to cost-effectively promote clients' press coverage internationally.
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Fletcher Advertising & Public Relations, 13801 W. Hillsborough Avenue, Tampa, FL 33635 813-920-9994
